Shine On: Jen McKee’s Influence on the HVACR Industry

This is an industry award story, not a homeowner-facing upgrade or rebate announcement. Jen McKee, founder of the marketing agency Kee Hart Marketing, was named the 2026 Influencer winner in the HVACR industry's All-Star Awards, a recognition voted on by people in the heating, cooling, and refrigeration trade.

McKee started her agency in 2018 and began working with contractors in 2021, when she helped a plumber build a following on TikTok. Since then, her agency has worked with more than 200 clients in the trades, producing over 30,000 pieces of content and generating more than $15 million in revenue for those businesses, according to the award writeup. Her focus has been teaching HVAC and plumbing company owners how to use social media to build a following, connect with their communities, and stand out, rather than chasing huge follower counts.

For a homeowner, this news doesn't change anything about your own house, equipment, or available rebates. It's simply recognition within the trade press of someone who helps HVAC and plumbing companies market themselves online. If you notice your local contractor being more active on social media or easier to find online, stories like this help explain why that shift has been happening across the industry.